Reuters had the earlier headlines here

More from YouGov:

  • Leave falls seven points from 45% to 38% to meet Remain at 37% in an almost neck-and-neck race
  • Although immigration has been viewed as the most important issue facing Britain in three polls since May 2015, voters are unlikely to say dealing with immigration will be the deciding factor in how they vote (17% say this will be most important)
  • In contrast 28% say the side which is better for jobs, investment and the economy will be most important in forming their decision and 33% say whichever side strikes a balance between British independence and the appropriate level of cooperation with other countries will get their vote

Reading the above from YouGov makes me wonder if they are noobs to this polling game. They haven't even mentioned the impact that funny photos are going to play, for example.

Big bad Boris

Charismatic Cameron boring a school child to sleep