Reuters artilce on Nielsen survey findings:

  • 53% of Britons scrimped between April and June - the highest proportion since 56 percent did so during the same period of 2015
  • This marked a swing back towards household cost-cutting over the course of the past year, which had been at its lowest level on record - 40 percent - in the two months after the Brexit vote in June 2016
  • Britain declined from second in Europe's consumer confidence rankings just before the Brexit vote to the ninth now
  • Shoppers have changed their behaviour in a way that is reminiscent of the aftermath of the financial crisis in 2008/9, said Steve Smith, managing director of Nielsen UK and Ireland
  • Thirty percent of respondents cited switching to cheaper grocery brands as their money-saving tactic, with another 27 percent working to save on gas and electricity
  • A quarter of respondents spent less on new clothes and take-away meals, while fewer were willing to cut down on out-of-home entertainment, holidays and alcohol.

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I'll see if I can dig up a link for more ... OK, here we go: British consumers try to cut costs at fastest pace in 2 years - Nielsen survey